Customization of sneakers is and underline of the owners individual style.
So, it happened - Nike made a collaborative pair with A COLD WALL - Nike Zoom Vomero 5 A Cold Wall.
A distinctive element of this collaboration was a plastic element on the heel of the shoe. This element did not carry any functional purpose by itself - just aesthetics and avant-garde.
In social media people reacted differently to this collaboration. Some saw this as a direct resemblance to Puma'68, when a computer was hidden in a similar element of the heel, which counted steps like in modern smartphones.
Others simply did not accept the design and cut them off under a clean "unnecessary" element. Someone did this radically, others approached with great creativity, cutting out clear holes in the plastic.
Me, as an architecture designer who was passionate about architecture, was inspired by the idea of connecting architecture and clothing, inspired by the experience of various fashion architects and their project. I made my concrete custom of Nike Zoom Vomero 5 A Cold Wall - by adding the concrete – our common passion with Samuel Ross.